workforce
personas
Everyone is unique with their own needs and expectations, which can make “accommodating everyone” feel impossible. But a thorough analysis of workstyles, behavioral biases, and resource requirements allows us to create personas, which bucket users based on the criteria necessary to design a workplace in support of the greatest number of people.
Personas segment your workforce beyond role, considering deeper behavioral biases and breadth of role
Personas and mobility profiles are often confused but are two distictive factors that work together to define comprehensive spatial and design needs for the workplace
One size does NOT fit all, so I use research findings to identify unique spaces that support segments of your workforce, helping to identify a more nuanced space program and baseline for design
Going one step further, we can look at segments of the workforce across time to illustrate activity levels and flex requirements for a design