market research
You have to understand the landscape in order to define your place within it. Leveraging primary and secondary research methods, I can paint you a picture of the market you're business works in (both the competition and target audiences), define the whitespace within it, and help you define a roadmap to success.
You can find my full
research capabilities here.
AUDIENCE SEGMENTATION
The client had three audience types in mind as core consumers for their project
Highlighting key information of one market segment for a mixed-use development project
market scans
It is just as important to understand the existing and future changes in a given region (or neighborhood) as it is to understand the people within it
Trend research helps to identify what is up-and-coming, helping to select items that make a client move ahead of the competition
It's important to look for signals beyond the industry or market sector of a given project to understand what external factors could impact project opportunities