naming
What's in a name anyway? Let's put it this way, any name associated with your brand has to reflect its vision, mission, purpose, values, personality, voice, and tone in just a word or two. And don't forget! Once the name is decided, it will forever contribute to your brand experience. But having clearly defined your brand DNA and guidelines for expression, we can effectively create names (and naming structures) infused with all of the right characteristics.
Crafting a name that leaves behind the idea of a "museum" to the company for a hands-on collaborative experience
A simplified and approachable naming convention to help pull a dated development into today