creative briefs
Strategy doesn't end with a strategic readout! As a creative strategist, I integrate with creative teams, overseeing the design process and ensuring the vision gets translated into meaningful design.
creative direction
A unified direction pulled from analyzing findings serves as the north star for everyone to rally around
"Experience zones" or "project principles" create a design foundation—paired with the project vision, they provide a layered understanding of project opportunities
Design opportunities make project direction more tangible, helping design teams ground their ideas in a specific project
opportinuty visualization
Research helps identify the core components of a user journey that are importante to consider when enaging target audiences
Journeys are seldom linear—a "choose-your-own-adventure" journey frees ideation form a linear concept
Opportunity areas offer a visual and content-rich understanding of how to differentiate a service offering (here, I suggested Delta add meaning to their luxury experience—many of these ideas are included in their 2023 offering)