trend forecasting
The closest thing to a crystal ball any of us has is the ability to observe the signals for changes that are already in motion. Trend forecasting is a deep dive into those signals, determining which shifts in behavioral trends, societal expectations, technologies, and service offerings a business can leverage to confidently shape their own future.
A perimiter scan broadens the optics for a given project, looking across business sectors and cultural strata to anticipate changes to expect in the near future
It's not a crystal ball, it's paying close attention to cultural signals and responding intelligently
Nobody can predict the future, but I can get pretty close. Magic? No. The singals are out there if you allow me to make sense of them for you