user
segments
Understanding your target audience is the key to getting to the heart of how best to meet their needs. Although everyone is unique, we can identify attributes that help us group users based on similar needs and wants into similar profiles, forming the baseline for design opportunities that reach the greatest audience.
When analyzed properly, GIS and public datasets provide a deep understanding of populations in a target location
Personas offer a way to break down a broad audience into a manageable set of profiles, helping to focus design around attributes related to key users
Sometimes audiences offer the the segmentation necessary to build meaningful experiences (often with in-person interactions)