design guidelines
Design guidelines provide a standard foundation for processes, design, and operational expectations across all projects. Investing in a sole set of guidelines for your teams to reference eliminates guesswork, improves efficiency, and creates a unified brand experience across locations while defining how to honor each site's unique identity.
An example of Design Guidelines contents—Each set of guidelines is bespoke to a given project and company
There are 3 key components to guidelines: 1) base standards, 2) assessing the workforfce, and 3) localization
Sample design principles
An example of how strategy gets translated into planning and design of a client-identified site
Design standards list the necessary components to help designers create a consistent experience across locations
An example of using a base palette while accommodating local flair to create both a consistent experience and a sense of place
An example of a "kit of parts," showing a range of options for designers to consider when working on a given site